Mars and Kellogg’s to label GMOs across the US

First General Mills announced its plans to label GMOs, and now two more Big Food companies are following the company’s lead. Both Kellogg’s and Mars will now label many of their products with the words, “produced with genetic engineering” if they contain GMO ingredients, starting in mid-April.

Just as General Mills will be doing, Mars and Kellogg’s are complying with Vermont’s first-in-the-nation mandatory GMO labeling requirements that take effect in July.

Kellogg’s North America President Paul Norman said the labels will appear nationwide, not just in Vermont:

“…because a special label for Vermont would be costly for us and our consumers.”

Mars made a similar statement:

“In 2014, the state of Vermont passed a mandatory genetically modified (GM) ingredient labeling law that requires most human food products containing GM ingredients to include on-pack labeling as of July 2016. To comply with that law, Mars is introducing clear, on-pack labeling on our products that contain GM ingredients nationwide.”

Though Mars, Kellogg’s, and General Mills have all quoted the cost of labeling as a concern, it is more likely the companies are moved by the huge public outcry against Big Food’s shady tactics regarding food labeling. Consumers Union has said GM labeling will cost individuals less than a penny a person a day.

When you consider that the Grocery Manufacturer’s Association, of which all these big corporations are a part, has paid MILLIONS to try to defeat mandatory GM labeling, stooping to fraud even, then of course the claims that cost is the deciding factor to go ahead and finally label is likely pure bunk.

“It would amount to less than the cost of a gallon of milk. We are pleased that a fair, independent study was published to finally show that GE food labeling essentially adds no cost to consumers.”

Of course companies like Kellogg’s have been accused of fraud before, as in the case of labeling their foods ‘natural’ when they were riddled with GMOs. What is more likely driving this sea-change in Big Food compliance with mandatory labeling is the realization that they have completely alienated their consumer base.


 

Shop GMO-Free in the UK

Get the free app here

Download app for Shop GMO-Free in the UK

If you have an Android or Apple phone or iPad, you can now get free access to the only database giving the GM status of more than 10,000 foods in British supermarkets.

You’ll enjoy the speed and ease of knowing which foods to buy with our colourful and simple icons guiding you in your choices.

And you’ll also be able to avoid the increasingly recognised dangers to health from eating meat and dairy from animals fed on GM-feed.

Just download the app here at Shop GMO Free in the UK.


 

Thanks to Natural Society for the above article.

Sources for article.

Agri-Pulse

Mars photo credit: WILL BURGESS/REUTERS

Kellogg’s photo credit: (AP File Photo)

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