by Lance D Johnson
Monsanto public relations are fighting an uphill battle as they try to convince the world that their genetically modified crops are beneficial and necessary. More than ever before, informed people are skeptical of the so-called safety of GMOs and agrochemicals. When the International Agency for Research on Cancer declared that glyphosate was a probable human carcinogen, public opinion on GMO safety quickly shifted.
Now Monsanto must employ a new strategy to promote GMOs, one that paints dissenters as “ideologically driven” and “anti-science.” In the United Kingdom, Monsanto headquarters appointed former World Bank communications strategists Vance Crowe to head up a new position called “Director of Millennial Engagement.” This position was created to convince skeptical young adults that their anti-GMO views are fueled by emotion, not logic. Crowe is scheduled to tour the UK in 2017 and convince millennials that the benefits of GMOs trump the fear surrounding public opinion.